Direct mail is a typeÂ of directÂ marketing in which businesses send letters, postcards or other promotional materials to past, current or potential customers or clients through the post office boxes. Direct mail campaigns may be targeted to either a consumer or business or both.Â In most cases, it is mass or bulk mailing.
Pros of Direct Mail:
- Effective at getting a response if well-written and speaks directly to your target.
- Bulk mailing costs less than regular mail.
- Results can be tracked.